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13 Mar 2009 Events lead the way

The latest MPI research confirms: Events play an increasingly crucial role in the marketing mix. The largest annual survey of corporate sales and marketing executives, Event View 2009, confirms that among all marketing channels, meetings and events are the discipline that can be leveraged now to best boost return on investment, and accelerate and deepen brand relationships. Details of the findings can be found in the following video.

Video sourced from meetingsreview.com

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