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26 Mar 2010 Exciting New Research To Be Presented at AIBTM

An exciting new report is to be unveiled in June 2011 at AIBTM, in Baltimore. The report will be the result of a collaboration between Reed Travel Exhibitions and MPI, who have funded £250,000 into the research. It hopes to demonstrate a definitive conclusion on the value of meetings to a company’s bottom line.

The report is drawn from a number of sources and will allow meeting professionals to justify the value of meetings within their organizations and build up the body of knowledge.

Recent research showed the UK was cutting back by a third of meetings held, company’s were using different media now to communicate, from which a return on investment is easy to spot.

We’re confident the report will demonstrate the greater value achieved through face-to-face meetings & events.

Watch this video to find out more.

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